Bill Hornbuckle, CMO, MGM Resorts International gave a presentation at Loyalty World USA 2011 on personalization. The presentation discussed how to treat VIPs.
Check out this clip of the presentation where Bill talks about personalization.
Bill Hornbuckle is responsible for positioning the MGM Resorts portfolio of properties, driving profitability, strengthening loyalty programs, synergizing efforts and leveraging the company's incredible assets.
If you want to discover new ideas and strategies, focused on marketing, social media, loyalty and engagement strategy then check out Loyalty World USA, October 29th-31st in Las Vegas.