Bradesco's clients can be in touch with customer service through the bank's facebook page now. The clients can interact, ask questions, and make a complaint easily and quickly over the social network.
Leading brands are keeping up with the market to engage customers and ensure they will have a straight forward channel to assist their clients according to their needs.
Multichannel efforts are a great example how to integrate online and offline platforms, and how to keep your clients up to date on what your company has been doing to make their lives easier.
If you want to learn the most effective strategies in multichannels and social media in the Brazilian market, you should check this out: Loyalty World Brasil.
Digital marketing is only one of the topics that will be discussed with experts from the world's leading B2C brands at the conference. Luca Cavalcanti, Digital Channels Director at Bradesco is one of them. Don't miss it!