Customer Loyalty and Data Insights

In Data & Analytics, Loyalty & CRM by Brook

big data customer preferences

Companies are using data generated from loyalty programmes to improve their understanding of customer preferences, I found an interesting article which discusses the use of data analytics (see below).

Big data analytics is beginning to  transform business operations and strategy, I have recently realised  that organizations are increasingly being shaped by advances in software. Business leaders need to stay at the forefront of these changes to maintain a competitive advantage, in this fast changing environment.



Financial Post