Coca-Cola targets teens with celebrity-branded Tumblr templates

In Loyalty & CRM, Marketing and Sales by Simon Crompton-Reid

Coca-Cola targets teens with celebrity-branded Tumblr templates The Coca-Cola Company has partnered with digital agency 360i to create celebrity-designed Tumblr blog templates, in an effort to reach out to the teenage demographic.

Coca-Cola chose Tumblr specifically because the blog platform "provides a creative, teen-centric demographic and allows Coca-Cola to use more emotionally targeted content through visuals," said Stuart Kronauge, SVP of Coca-Cola trademark brands.

Besides Tumblr, Coca-Cola is also targeting the teenage market via social channels such as Facebook, Twitter and YouTube, using the sites to host behind-the-scenes celebrity content.

Coca-Cola is still finalizing the details for the remaining four celebrities who will participate in designing Tumblr themes and could not reveal the names.

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