How to engage customers through sustainability

In Customer Engagement, Customer Experience, Marketing and Sales by Simon Crompton-Reid

Loyalty World Brasil, Brazil, sustainability, client, relationship, segmentation, brand value, bombril, marcos scaldelaiBombril, Brazil's largest cleaning solutions company, just launched a campaign of sustainability to keep its clients engaged with the environment.

For the next three months, recycle boxes will be all over São Paulo to stimulate the population to drop off recyclable items. The campaign also counts with plastic artists who designed the boxes that actually have the shape of a house.

it's important to see how leading brands are engaging with their clients in different and innovative ways. In addition, clients tend to trust more in companies that show ethical concerns, and this adds more brand value to the business.

What's essential to create brand awareness in your opinion?

Watching clients habits and segmentation are best practices in customer relationship.

Marcos Scaldelai, Marketing Director at Bombril, will be discussing best segmentation strategies in targeting the new generation of working women at Loyalty World Brasil 2012.

Check the agenda here and join Brazil's leading conference in loyalty and customer engagement.