In this 2 parts series that evaluates Customer Relationship Management (CRM) initiatives, we touch on discerning the best form of CRM initiative for you to engage in.
For those new to CRM, a socially-driven CRM strategy focuses on enhancing brand awareness, marketing and customer service. On the other hand, mobile CRM directly drive sales as customers visits a brand's mobile-optimized website or mobile app when some degree of interest is already present. Gartner analysts reckoned that sales conversion rates are therefore higher and faster as compared to browsing online via the PC. Further, Gartner's research has recognized mobile as the number two CIO priority in 2012.
Embracing the opportunities present in mobile CRM is especially crucial in Asia given the high penetrationÂ of smart phones in developed and developing countries. Just take a look around you in the shopping malls and you can observe the masses clicking away on their iPhones, HTCs, Blackberry and so on.
If you are still unconvinced, join us at Loyalty World Asia 2012, Asia's leading conference for all B2C businesses who are seeking out the best ideas to realise & maximise returns from customer retention and loyalty programs.