Damian talked about the problem with brand positioning in his presentation titled "Between a rock and a hard place. The problem with positioning."
In particular, his talk covered:
- The complexity of brand positioning
- Proliferation – Where can we find a position if they are all taken?
- Speed – How can we take a position when the market keeps shifting?
To learn more about how to overcome the challenges in creating brand loyalty, engaging customers, and improving customer experiences online/offline, join us at Loyalty World Australia 2012.