The problem with brand positioning (download)

In Customer Engagement, Customer Experience, Loyalty & CRM, Marketing and Sales by melissa

brand positioningGet your copy of the presentation by Damian Borchok, Chief Executive Officer, Interbrand Australia that he delivered at Loyalty World Australia in 2011.

Damian talked about the problem with brand positioning in his presentation titled "Between a rock and a hard place. The problem with positioning."

In particular, his talk covered:

  1. The complexity of brand positioning
  2. Proliferation – Where can we find a position if they are all taken?
  3. Speed – How can we take a position when the market keeps shifting?

Download Damian's presentation here >

To learn more about how to overcome the challenges in creating brand loyalty, engaging customers, and improving customer experiences online/offline, join us at Loyalty World Australia 2012.

Loyalty World Australia is also co-located with Big Data World Australasia.