Singapore’s Public Transport System Gets Gamified

In Customer Experience, Loyalty & CRM, Marketing and Sales, The Mobile Customer by michelleg

Gamification, Singapore, Transport, Loyalty World Asia, Loyalty As Singapore's Mass Rapid Transit (MRT) system faces a series of breakdowns and leaves commuters fiery in recent months, a pilot study has been ongoing since January 2012.


The National University of Singapore (NUS) and Stanford University are jointly conducting a 6 month study that aims to reduce peak period travel by 10 per cent. This study is called INSINC (Incentives for Singapore's Commuters).


The study is incentivized and gamified by a reward system where commuters earn credits proportional to the distance travelled on the rail system, with extra credits for shoulder-peak travel. The more one travels during off-peak hours, the more credit he gets. The credit can then be used to redeem rewards or converted into money credited straight into the EZ-link card.


Indeed, this must be a fine example of how gamification can be applied in numerous industries. While the survey is currently ongoing and results remain a mystery, gamification is now a buzz word in customer management. Make sure you do not miss out in understanding this latest and growing trend.


Join us at Loyalty World Asia 2012 to find out more at our gamification workshop! Download the Loyalty World Asia premailer brochure here to find out who our esteemed speakers are and the programme.