How can businesses implement an effective customer based marketing programme? How can ROI be achieved through utilising customer data? And how can business create successful data collection strategies that increase consumer engagement?
At Loyalty World Australia in 2011, John Devaney, the Executive Manager of Marketing and Alliances at Royal Automobile Club of Queensland, presented on "How to integrate all of your data to maximise efficiency and deliver results."
The above questions are some of the key issues he covered in his presentation.
Do you want to hear what industry experts such as John speaking on issues such as CRM, customer loyalty, customer engagement and experience?
Loyalty World Australia 2012 will feature presentations from leading Australian and international executives to discuss how your company can turn insight into opportunity and create loyal customers through every stage of the customer life cycle. Among the companies speaking in 2012 are: Myer, Fusion Retail Brands, NIB, Haigh's Chocolates, Century 21, Virgin Mobile, Renault, Hotels.com and many othersâ€¦