Get your copy of the presentation titled â€˜â€˜Word of Mouse' vs. â€˜Word of Mouth': Balancing Online and Offline Loyalty Marketing Strategy', from Banafsheh Ghassemi,Vice President, Marketing ECRM & Customer Experience, The American Red Cross. This is the presentation that she delivered at Loyalty World USA in 2011.
Some of the key topics covered in her sensational presentation include:
- Understanding how customers serve as branding and marketing tool through online and offline channels
- Leveraging customer advocacy in a digital age
Loyalty World USA 2012 will feature leading US and global B2C brands to discuss practices on how to execute successful loyalty programs, tap into the massive potential of â€˜big data' analytics, and connect with customers across emerging social media channels.
For more info visit: www.terrapinn.com/loyaltyusa