On 17 June 2012, Straits Times (Singapore) SundayLife! ran an article that compared the travel deals offered online versus that of traditional travel agents. Evidently, travel sales have picked up in recent years and internet savvy consumers are increasingly booking air tickets and travel packages online instead of engaging the services of brick and mortar stores.
As a frequent traveller myself, I am no stranger to the array of online travel options available. As I examine my shopping behaviours and preferences, I realized that I tend to be attracted to websites that are easy to navigate, compare prices and fares across various offerings and take up to 2 weeks to contemplate an option before making a decision. While my observations are preliminary, Zuji, a leading online travel agent in Asia, shares their insights on ways to connect directly with consumers and create a unique and personal experience that will keep them coming back.
Download Zuji's case study presentation on Making Travel Personal to pick up some effective marketing tips.
In a noisy marketplace of numerous online travel agents, Zuji shares their insights on effective marketing through the following three tips:
1. Know the market – to know when and what to offer to consumers
2. Personalise to consumers – to leverage on data to personalize offers to consumers
3. Cultivate Relationships – to build engaging relationship and loyalty
Come down to Loyalty World Asia 2012 to hear Phang Shueh Chyan, Director of marketing from Zuji, talk about The use of geo-demographic segmentation in increasing CRM relevance and effectiveness on 15 November 2012, Singapore.
Find out more about the other speakers and programme topics here.
Register here and we look forward to meeting you!