Presentation download: Derek Martin of American Express on Servicing a Relationship, Not a Transaction

In Customer Experience, Loyalty & CRM by Simon Crompton-ReidLeave a Comment

Presentation download: Derek Martin of American Express on Servicing a Relationship, Not a Transaction Get your copy of the presentation titled ‘Servicing a Relationship, Not a Transaction' from Derek Martin, Director of Global Consumer Card Sales, Retention, Capabilities and Strategy of American Express . This is the presentation that he delivered at Loyalty World USA in 2011.

Some of the key topics covered in his presentation include:

  • Understanding Your Customer
  • Delivering Value
  • Aligning Goals and Metrics
  • Great Service Is Great Business

Download the presentation here >

Loyalty World USA 2012 will feature leading US and global B2C brands to discuss practices on how to execute successful loyalty programs, tap into the massive potential of ‘big data' analytics, and connect with customers across emerging social media channels.

For more info visit: www.terrapinn.com/loyaltyusa

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