Download: Group Buying – Changing the Retail Dynamic by Groupon

In Customer Engagement, Customer Experience, Data & Analytics, Loyalty & CRM, Marketing and Sales, Technology by melissa

Group Buying - Changing the Retail Dynamic by Groupon's Managing Director Patrick SchmidtAt Loyalty World 2011, Patrick Schmidt, Managing Director for Groupon Australia, presented on the strength and growing trend towards group buying in Australia.

He discussed the importance of constant customer engagement for Groupon's successful business model and how they are changing the way consumers are interacting with retailers.

Download Patrick Schmidt's presentation here >

This year Loyalty World Australia, co-located with Big Data World Australia, will showcase customer engagement strategies presented by leading businesses such as Procter & Gamble, Hoyts Cinema, Myer, nib health fund, Renault and many more.

Download the full Loyalty World programme here >