It is with without doubt that effective analysis of data provides businesses with a competitive advantage and allows them to make better business decisions. However, getting value out of big data analytics is the fundamental proposition that will drive continued interest in big data and something businesses should not overlook. Obtaining value out of big data is not limited to monetary returns; it should also include the ability to tap into analytical content in order to drive business goals such as customer loyalty.
So the next time you make use of data, just pause for a moment and determine if it is really giving you the best returns.
Think you want to learn more about Big Data Analytics or have ideas to share? Join us at Big Data World Asia 2012. Big Data World Asia 2012 is the only Asia-centric conference that brings together global thought leaders shaping the present and future of Big Data, from storage and protection through to analysis and application. Big Data World Asia is the premier meeting place for Asia's business leaders, senior marketing and IT executives to convene, explore and debate best practices in data strategy, technology and techniques.