What is the key trend changing the customer loyalty landscape? Patrice Christensen, CRM Manager, The North Face

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Patrice Christensen, CRM Manager, The North Face  presented at Loyalty World 2011. During the show, I asked her 3 key questions; What is the key trend changing the customer loyalty landscape?  What do you beleive is the secret to true customer loyalty? What is the most valauble thing you will take away from Loyalty World?  For more information about Loyalty World, visit our 2012 website here: www.terrapinn.com/loyalty

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