Video: How to price your customers into loyalty (Ryanair take note) Harvard Business Review

In Marketing and Sales by Simon Crompton-Reid

Pricing is key: If your pricing is merely transactional, your customers will return the favour.

Rigid pricing does not work, ideas about value change over time.

Great video from Marco Bertini of London Business School.


What do you think? Is he right about the link between pricing and loyalty? Tell us below…