Cheryl Bachelder, Chief Executive Officer at Popeyes Louisiana Kitchen and former KFC and Dominos Pizza executive, knows all about branding and is running a successful business in the fast food sector. She will be sharing these insights with attendees at Loyalty World USA.
We spent a few minutes chatting with her, learning more about revitalizing your brand and building strong relationships with your customers.
We asked Cheryl several questions on the strategy behind revitalizing the Popeyes brand, including:
- What have been some of the major actions during your tenure in revitalizing the Popeyes brand?
- How have platforms like social media and mobile engagement played a role in strengthening customer relationships?
- How is the Popeyes loyalty program playing a role in customer engagement?
- What opportunities has Popeyes unlocked as a result of taking a more active role in engaging with its customers?
Cheryl will be speaking at Loyalty World USA, taking place in Las Vegas this October. She will be presenting a keynote address on the topic, ‘Relationships revitalize a brand – cooking up the recipe for success with your customers’.
To hear her share her insights, make sure you attend Loyalty World USA!