How relationships revitalize a brand – an interview with Cheryl Bachelder of Popeyes Louisiana Kitchen

In Customer Engagement, Customer Experience, Downloads by Simon Crompton-Reid

An interview with Cheryl Bachelder of Popeyes Louisiana Kitchen on how relationships revitalize a brand Cheryl Bachelder, Chief Executive Officer at Popeyes Louisiana Kitchen and former KFC and Dominos Pizza executive, knows all about branding and is running a successful business in the fast food sector. She will be sharing these insights with attendees at Loyalty World USA.

We spent a few minutes chatting with her, learning more about revitalizing your brand and building strong relationships with your customers.

Download the interview >

We asked Cheryl several questions on the strategy behind revitalizing the Popeyes brand, including:

  • What have been some of the major actions during your tenure in revitalizing the Popeyes brand?
  • How have platforms like social media and mobile engagement played a role in strengthening customer relationships?
  • How is the Popeyes loyalty program playing a role in customer engagement?
  • What opportunities has Popeyes unlocked as a result of taking a more active role in engaging with its customers?

Download the interview now to hear what Cheryl has to say on this and more!

Cheryl will be speaking at Loyalty World USA, taking place in Las Vegas this October. She will be presenting a keynote address on the topic, ‘Relationships revitalize a brand – cooking up the recipe for success with your customers’.

Download the brochure for more information.

To hear her share her insights, make sure you attend Loyalty World USA!

Register now