If the latest economic downturn has taught marketers anything, it's that we need to keep our friends close and our customers closer. During a time of tight purse strings in both business and consumer spending, the battle for wallet share has never been more intense.
Loyalty and retention programmes designed to strengthen the relationship between customer and business are now a staple in the marketing mix. Even though these programmes are pervasive across all types of businesses, marketers are now challenged with new customer dynamics.
In it you will find out current challenges and opportunities that brands are facing as well as their retention objectives for 2013.
If you are interested in hearing from these industry experts, then join us from the 23-26 October at the Sandton Convention Centre in Johannesburg, for the Loyalty World Africa 2012 conference!
Hear from the brands such as:
- Sun International
- Air Namibia
- Virgin Active
â€¦ And many more!
Download the eBook: How to create the ultimate customer experience
Don't miss out on this Loyalty and CRM event – visit the Loyalty World Africa 2012 website and reserve your seat!