Robin Korman, SVP, Loyalty Marketing and Strategic Partnerships at Wyndham Hotels Group, presented at last year's Loyalty World USA conference on the topic, ‘The secrets of success in localizing a global loyalty programâ€¦ A China case study.’
Some of the key topics covered in the presentation include:
â€¢ How language and culture influence localization of your program
â€¢ Adapting marketing strategies, channels and processes for success in the China market
â€¢ Tailoring global promotions
Interested in hotel loyalty programs, specifically? At this year's Loyalty World USA conference, Hilton Worldwide, InterContinental Hotels Group and Choice Hotels will all be presenting, sharing further insights on loyalty programs in the hotel sector.
Jeff Diskin, Senior Vice President, Global Customer Marketing from Hilton Worldwide will be presenting a keynote address on the topic, ‘How to rebrand your offering to focus less on points and more on moments worth sharing’.
Atique Shah, Vice President, Guest and Campaign Marketing from IHG, will be presenting on the topic ‘Leveraging insights and tailoring communications to address your customers’ evolving interests and needs’.
To hear all these insights, and to discover how you can adapt them to your business, make sure you attend Loyalty World USA!