How much of the stored data within your system do you actually own? What rights do you have as data owner? What happens if there is a data breach within your organisation? Tell us your views below!
Tony Fish, Founder & CEO, AMF Ventures joined us at Big Data World today to define public data and explore how it can be leveraged.
Complex relationships between expectation, privacy, risk, trust and identity, and data exist- too much debate, means we get nothing done. There is not one model of identity from data that will satisfy everybody. Identity in terms of data is about the I to YOU. There is no model of trust that will satisfy everyone in all cases, in all places. Trust is about US, about a community. There is no one model of privacy that will satisfy all. Privacy law is too often confused with “sharing”. There is only one model of private and its in your head! Complexity is created when we try to balance our individualism with professionalism and citizenship.
Important question: How would the customer like their data exploited?
All data and your data is related and not everyone has the same model of how data relates. Customer perception should be the most important. Data and identity is also related and again, not everyone agrees with how this relationship works. Data and rights are also related, but you do not own any of it! You do have rights. There is a gap between expectation and reality. The customer may not have the same expectation.
Analysis can begin to look for signals, sentiment and intent. It is now possible to use data to reinforce decisions that haven’t been made yet. What this means is that the user experience can be modified in real time.
Takeaways: work out your attitude to how you want your data treated. Work out company’s attitude, and finally get our self in the place where the company’s attitude matches those of the consumer! Data is commodity, the ownership of which is unimportant.