Driving conversation through social and emerging channels

In Downloads, Featured on App, Loyalty & CRM, Social media by Simon Crompton-Reid

Driving conversation through social and emerging channels Mike Darne, Senior Director, Social Media and Mobile Marketing of Capital One, works with product teams throughout the company to incorporate social media and mobile strategies into large-scale marketing plans. He will be sharing these insights with attendees at Loyalty World USA.

We spent a few minutes chatting with him, learning more about the biggest challenges to pursuing a greater social media presence.

Download the interview >

We asked Mike several questions about Capital One’s strategy for the implementation of fully integrated marketing solutions including:

  • What has Capital One noticed to be some of the biggest changes for companies approaching social media?
  • How do you attract people to connect with Capital One on Facebook and Twitter? And once they join, how do you keep them active?
  • What have been some of the biggest challenges to transforming a social media presence from an announcement feed to a series of conversations driven by the members?

Download the interview now to hear what Mike has to say on this and more!

Mike will be speaking at Loyalty World USA, taking place in Las Vegas this October. He will be presenting a keynote address on the topic, ‘Driving conversation through social and emerging channels’.

Download the brochure for more information.