Mike Darne, Senior Director, Social Media and Mobile Marketing of Capital One, works with product teams throughout the company to incorporate social media and mobile strategies into large-scale marketing plans. He will be sharing these insights with attendees at Loyalty World USA.
We spent a few minutes chatting with him, learning more about the biggest challenges to pursuing a greater social media presence.
We asked Mike several questions about Capital One’s strategy for the implementation of fully integrated marketing solutions including:
- What has Capital One noticed to be some of the biggest changes for companies approaching social media?
- How do you attract people to connect with Capital One on Facebook and Twitter? And once they join, how do you keep them active?
- What have been some of the biggest challenges to transforming a social media presence from an announcement feed to a series of conversations driven by the members?
Mike will be speaking at Loyalty World USA, taking place in Las Vegas this October. He will be presenting a keynote address on the topic, ‘Driving conversation through social and emerging channels’.