Favorite Loyalty Programs (Part Two)

In Customer Engagement, Loyalty & CRM by lindsey

favorite loyalty programs including panera bread, best buy, and babies r us - these are rewards programs for loyalty marketing

Part One featured some great companies and great loyalty programs.  Here are a few more that people seem to love:

Panera Bread: Panera Bread has a MyPanera card that you swipe each time you purchase something from Panera Bread. It also comes in a key ring card! The card allows Panera Bread to get an idea of what items you prefer and they will reward you based on what you love to get! The only problem I have with this loyalty program is that the reward is always a surprise; you do not know when you will receive one. Rewards include complimentary items, previews and tastings, invitations, and recipe books! So far I have received a free drink, a free pastry, and a smoothie for $1!  They expire within 60 days so make sure you redeem them quickly!

Best Buy: Best Buy offers a Reward Zone card with a free membership! Every $1 you spend in store or online you receive 1 point. When you get 250 points you will receive a $5 certificate! They email you when your certificate is available. They also allow you to rack up the points when you shop with their partners. For instance, shop with 1-800FLOWERS and get 10 points per $1 spent! Reward certificates expire 90 days after you receive them. I love Best Buy Reward Zone because it is not difficult to spend enough money to receive 250 points! And the card will give you discounts and points with their partners!

Babies R Us: The Babies R Us VIB (Very Important Baby) Card is great for new parents. You will receive a card automatically when you create a Baby Registry. The card is reloadable so you, your family, or friends can add money to the card and Babies R Us will contribute 10% more every time up to $200 each year! You can use your card to purchase diapers, wipes, formula, and baby food. Say your mom puts $50 on the card, Babies R Us will add 5% and make your total $55!  It's easy to register and definitely helpful! 

Have I mentioned your favorite loyalty program yet?  If not, check back next week for Part 3 and see if your favorite loyalty program makes the list.  If it doesn't tell me what program you love and what the benefits are!

Attend Loyalty World USA October 29th and 30th at the Cosmopolitan Hotel in Las Vegas, Nevada to learn more about loyalty, customer engagement, and customer experience. 

For the full loyalty program lists read: smart money and the street