CRM Strategies & Geographical Differences

In Featured Videos by Simon Crompton-Reid

CRM Strategies & Geographical DifferencesDavid Laux, CEO of ec4u, is the author of two books titled “Sales Strategies for SMEs” and “Customer Relationship Management.” In this discussion, we examine how sales strategies and CRM strategies are different for SME’s than for larger enterprise organizations and how CRM has changed since he delivered his “CRM” book just five years ago. As David leads one of the most recognized CRM consultancies in German speaking Europe (including Germany, portions of Switerzland, Czechoslovakia, etc.), he shares some of the cultural differences which influence customer relationships and CRM strategies in the region. Related CRM software reviews are available at and related CRM software videos, podcasts and rich media content are available at