Jeff Diskin, Senior Vice President of Global Customer Marketing at Hilton Worldwide, took the time to speak with us on how Hilton is looking beyond points in its loyalty marketing and placing a substantial focus on overall customer experience.
We asked Jeff several questions about Hilton Worldwide’s initiative to increase benefits for its top-tier HHonors loyalty program members including:
â€¢Â Â Â What have been the results of that initiative? Is your team looking at similar initiatives for other tiers?
â€¢Â Â Â What have been some of the key challenges for your marketing team in fulfilling Hilton’s transformation, from a perception and implementation perspective?
â€¢Â Â Â How are mobile and social platforms playing a role in Hilton’s loyalty marketing strategy?
Jeff Diskin will be speaking at Loyalty World USA, taking place in Las Vegas this October. He will be presenting on the topic, ‘How to rebrand your offering to focus less on points and more on moments worth sharing’.