How to achieve a 360° customer view by applying your data

In Featured Videos by Simon Crompton-Reid

360 customer views dataHow can these sources be manipulated to release information about your customer’s expectations, preferences and aversions? Bridging departmental silos to create a single customer view across channels; Standardising the view that the customer gets of your business across all channels; How much and what types of data are essential to understanding your customer? Will the quest for a 360° customer view naturally mean that your marketing database will become your customer database?

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