Ipad Mini – has Apple pushed it’s customers too far this time?

In Loyalty & CRM by Simon Crompton-Reid7 Comments

apple ipad mini customer loyalty

Apple has long been famed for it's fanatical customer base for having  of customer loyalty licked, for being the envy of the business world.

But where in the great book of customer loyalty does it say that you can make your very loyal fanbase, who queue outside your stores waiting for them to open, who tolerate the fact that your product is notably more expensive than other products of equivalent specification, pay for the same product twice in 6 months?


Apple, srsly:

It doesn't matter that it's a different size and therefore to your mind a different product –  they're pre-programmed to want whatever you release, and you just made them pay for the last one 6 months ago.

It's got iPad in it. It's the same product.

Apple people don't buy Apple products because of some inherently new exciting functionality, they buy them because they have to, you created that situation, but this may be a bridge too far.

They're not happy,look:





You can behave like a mobile handset manufacturer when your product (like most mobile handsets) is effectively free at consumer level.

But you can't behave like that when your product is twice as expensive as it's rivals.


Or can you?


Early reviews are very good, and it may still sell like the proverbial hot cakes, but I think Apple's loyalty bubble may have been pricked…

what do you think? Are you a fanatical Apple person who wants to smack me about for just thinking this way? (I own an htc desire z, built my last computer myself, and am very happy thanks) answer below:


  1. sri

    So agree with you. Call it clones, if you will, but people are getting most of the features from other products and there is increasing unwillingness to accommodate apple’s idiosyncrasies. The price is only one of them!

  2. paulseso

    I agree they have gone too far.
    It will have negative consequences for Apple in the long run.

  3. Charles Grossman

    I would take your commentary more seriously if you’d learn the difference between “it’s” and “its”.

  4. Guy Manuel

    I’m from Brazil and here the situation is even worse! The iPad (3, new?) has come to our market with tax rebates because it is assembled here. So much for the good news!

    Now we have to deal with iOS6 and Apple Maps (no coherent maps of Brazilian cities), LTE not available and, most of all, the iPad3 life cycle here will be limited to 4 months only (launched last July).

    After a long period of canine fidelity to Apple products, I have started looking at the other side of the fence. Actually, I will jump over the fence and embrace the competition, which is not that obsolete, after all.

  5. Jan

    Well I believe u hv hit the nail on the head. What customer loyalty not even a preferred customer que.
    As l hv a Mac system (graphic designer setup) l am stuck but if l was not l wld hv tried another another product. My point what customer loyalty do u hv when r customers only keep using he product because they are stuck! Frankly feedup with being pushed to the wall.

  6. Author
    Simon Reid

    Thanks for your comments everyone! Every company has their day, it’s been Apple’s for a while, but i think eventually their restrictive business practices will come home to roost…

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