Presentation Download: Defining a Global Loyalty Brand

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Loyalty, brand, loyalty world 2012

At Loyalty World 2012 Daniel Guerzon from Choice Privileges shows how to build trust with your customers.  Loyalty is based on repetition: positive experiences occurring again and again and again and again.  The consistency of brand experience is based on 3 things: 

  1. Purchase Path
  2. On Location
  3. Loyalty Program

Follow Daniel on how they rebranded Choice Privileges and defined it as a global loyalty brand encompassing many sub brands and identities.

To find out more, download Daniel's presentations here: Daniel Guerzon – Choice Privileges: Download Presentation

To find out more about Loyalty World 2013, part of Europe's Customer Festival , keep up to date and subscribe to the Total Customer Newsletter

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