Presentation Download: Defining a Global Loyalty Brand

In Uncategorized by Sammii

Loyalty, brand, loyalty world 2012

At Loyalty World 2012 Daniel Guerzon from Choice Privileges shows how to build trust with your customers.  Loyalty is based on repetition: positive experiences occurring again and again and again and again.  The consistency of brand experience is based on 3 things: 

  1. Purchase Path
  2. On Location
  3. Loyalty Program

Follow Daniel on how they rebranded Choice Privileges and defined it as a global loyalty brand encompassing many sub brands and identities.

To find out more, download Daniel's presentations here: Daniel Guerzon – Choice Privileges: Download Presentation

To find out more about Loyalty World 2013, part of Europe's Customer Festival , keep up to date and subscribe to the Total Customer Newsletter