At Loyalty World 2012 Daniel Guerzon from Choice Privileges shows how to build trust with your customers. Loyalty is based on repetition: positive experiences occurring again and again and again and again. The consistency of brand experience is based on 3 things:
- Purchase Path
- On Location
- Loyalty Program
Follow Daniel on how they rebranded Choice Privileges and defined it as a global loyalty brand encompassing many sub brands and identities.
To find out more, download Daniel's presentations here: Daniel Guerzon – Choice Privileges: Download Presentation