At Loyalty World 2012, Christer Holloman, author of the Social Media MBA gave good advice on how to incorporate social media into the heart of your business. His session had 3 main objectives:
- What effect has social media had on customer interaction?
- What successes have social media driven businesses had?
- How can you justify the power of social to a traditionalist board and senior management team?
To find out more, download Ellie's presentations here: Christer Holloman – Social Media MBA: Download Presentation