At Loyalty World 2012, Graham Horner from Telegraph Media Group presented his "Mobile apps: a customer-centric approach". In this presentation he distinguishes the difference between creating an app for your business, when you should be creating and app for your customer. By mapping out the Telegraph's app landscape, he gives you valuable insight to a customer focused business model that actually works.
There are 3 things you should obsess about:
- How should you develop you app to engage your customers#
- How and Why are your consumers interacting across platforms
- And finally, how do you drive subscriptions to your apps?
To find out more, download Grahams presentations here: Graham Horner – Telegraph Media Group: Download Presentation