At Loyalty World 2012, Jan-Pieter Lips from Nectar presented his "Ten lessons in Loyalty".
These lessons include:
- Stand by your brand – be ever vigilant against brand complacency
- Keep it simple – be consistent with a simple proposition
- Choose friends wisely – work with complementary partnerships and look to the long term
If you would like to read more and find out about these lessons a little more detail, download the full presentation here: Jan-Pieter Lips – Ten lessons in Loyalty: Download presentation