Presentation Download: Ten lessons in loyalty, Nectar

In Uncategorized by Sammii

Loyalty World 2012, nectar, Loyalty

At Loyalty World 2012, Jan-Pieter Lips from Nectar presented his "Ten lessons in Loyalty".

These lessons include:

  1. Stand by your brand – be ever vigilant against brand complacency
  2. Keep it simple – be consistent with a simple proposition
  3. Choose friends wisely – work with complementary partnerships and look to the long term

If you would like to read more and find out about these lessons a little more detail, download the full presentation here: Jan-Pieter Lips – Ten lessons in Loyalty: Download presentation

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