Video: How to use predictive analytics to drive customer touchpoint optimisation

In Data & Analytics, Featured Videos by Sammii

customer loyalty, loyalty world, customer festival, data, video

Vince Darley,, presented at this year's Loyalty World, watch the video above to find out the following; What metrics need to be used to identify your most profitable clients? How can analytics be applied to understand what makes the customer tick? How is the customer relationship built with the support of mined data?

Find out more about being a part of Loyalty World 2013 (part of the Customer Festival) download the prospectus here: Customer Festival Prospectus