How LoveFilm disrupted a market with a customer-centric business model – Simon Calver, LoveFilm

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Simon Calver from LoveFilm talks about how the company disrupted a market with a customer-centric business model at the Customer Festival 2012. His presentation includes:
- How did LoveFilm gain a foothold in a competitive and traditionalist market?
- What informed the decision to place the customer at the centre of the LoveFilm business model?
- To what extent did a customer centric business model influence LoveFilm’s meteoric rise?

Find out more about being a part of Loyalty World 2013 (part of the Customer Festival)

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