Are you ready for Big Data? A new era in marketing…

In Customer Engagement, Data & Analytics, Featured on App by Cristina Valdes

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Big Data is becoming more and more important, but is your company ready for it? Big Data can make a big difference in how you market to your customers – analyzing data will help you understand the thought process behind your customers' purchase history. Thus helping you learn how to cater your marketing to them.

Check out this cool infograph by Mintigo to give you a better idea. Like they said, the days of one size fits all is long gone, it's time to start focusing on more targeted marketing strategies.

I think we're going to keep hearing more about Big Data as data analytics continues to grow. Check out Big Data World Canada to learn more about how this concept is developing in Canada.