Video: Customer loyalty challenges in Mexico – interview with Efrén García, Director, Fidelity Marketing

In Featured Videos, Loyalty & CRM by Cristina ValdesLeave a Comment

Customer loyalty challenges in Mexico – interview with Efrén García, Director, Fidelity Marketing

At Loyalty World Mexico 2012, I interviewed Efrén García, Director of Strategic Planning and Marketing in Latin America for Fidelity Marketing, and asked him about some of the challenges they'll face in the next year for keeping customers loyal. Loyalty programs are still new and he mentions how diffusing and making clients see the benefits of loyalty programs as some of the challenges in Mexico.

Check out the video to see what else he has to say and hear about his experience at Loyalty World Mexico!

To learn more about Loyalty World Mexico 2013, click here.

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