David Meerman Scott’s book “The New Rules of Marketing & PR” opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list with over a quarter of a million copies sold in more than 25 languages from Bulgarian to Vietnamese, “New Rules” is now a modern business classic. Scott’s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers. His other international bestsellers include “Real-Time Marketing & PR” and “Marketing Lessons from the Grateful Dead” and his most recent book “Newsjacking” is generating tremendous buzz in the PR and marketing community.
In this video David Meerman Scott talks about engaging and connecting with your customers in a social world. He answers the questions; Why is it no longer good enough to plan marketing and PR program months in advance? How do you become engaged in the real-time world? How can opening new channels and working with speed and agility grow your brand?
We also interviewed David earlier in the year and you can download his future predictions for 2013 here: David Meerman Scott interview
The Customer Festival 2013: The marketplace to meet new customers and showcase your technologies & solutions for developing long-term customer loyalty
Attendees will come to Europe’s Customer Festival to seek solutions on how to understand their customers, engage them across channels, adapt internal people and processes and finally unite to create lasting customer loyalty. It's going to be two days of celebrations within a festival format featuring the very best in live music and on-floor entertainment.
Find out more about the Customer Festival and download a prospectus: Download a customer festival prospectus