How to optimise in store experience with a mobile strategy – Peter Fitzgerald, Google

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google mobile customerwww.terrapinn.com/customerfestival

Peter Fitzgerald from Google, talk about how to optimise in store experience with a mobile strategy. His presentation focuses on:
- Why is it essential to investigate how the digital world can interact with the physical world?
- How can mobile technology help to bridge this gap?
- How can in-store experience be improved with mobile?

Find out more about being a part of Loyalty World 2013 (part of the Customer Festival) www.terrapinn.com/customerfestival

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