Peter Fitzgerald from Google, talk about how to optimise in store experience with a mobile strategy. His presentation focuses on:
– Why is it essential to investigate how the digital world can interact with the physical world?
– How can mobile technology help to bridge this gap?
– How can in-store experience be improved with mobile?
Find out more about being a part of Loyalty World 2013 (part of the Customer Festival) www.terrapinn.com/customerfestival