Big Data for companies, Good Data for customer

In Data & Analytics by lizhen

What companies have been focusing and doing is keeping watch of the data, monitor the changes, and from there, predict the behaviour of their customers. But with customers getting increasingly savvy with their own lifestyle data, they now seek to own and make the most out of it. With this data, they turn to brands that can proactively offer help and advice to improve their behaviour and/or save money. Customers do not like to be watched, they want to feel served to. So transform the big data to good data for customers, and serve them the way they want it.

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