What companies have been focusing and doing is keeping watch of the data, monitor the changes, and from there, predict the behaviour of their customers. But with customers getting increasingly savvy with their own lifestyle data, they now seek to own and make the most out of it. With this data, they turn to brands that can proactively offer help and advice to improve their behaviour and/or save money. Customers do not like to be watched, they want to feel served to. So transform the big data to good data for customers, and serve them the way they want it.
If you provide data mining solutions and business intelligence expertise, do not miss the opportunity to showcase your leading offerings to more than 400 seniors business leaders, marketing and IT professionals at Asia's leading big data event this September – Big Data World Asia 2013. Contact Carrie now at firstname.lastname@example.org for sponsorship and exhibition opportunities!