Who has never heard about Havaianas? Even better, do you know someone who doesn't own a pair of the their sandals?
Recently, Carla Schmitzberger, President of Havaianas, was pointed as one of four Brazilians at the list of the most creative executives in business in 2012 according to Fast Company.
Check out this interview with Carla where she talks about the brand's history, top moments in the product's evolution process, strategies and tips on how to keep your eyes on customersâ€˜ behavior and follow their interests. Click here to download the interview!
Learn how the world's most innovative brands have identified their most valuable customer, maximized all customer engagement channels and created a truly customer centric organization at our upcoming Loyalty World Brasil 2013. Plan ahead and do not miss it!