Through the looking glass – building relationships with retail showroomers – by Rick Ferguson and Bill Hanifin
AIMIA, sponsors of Loyalty and Big Data World Canada, created this report to share a snapshot of showrooming activity in the markets they surveyed.
In this snapshot, they'll look at:
- The current state of showrooming activity in these markets
- Outline key challenges faced by retailers
- How retailers are meeting these challenges
- Provide a glimpse at the future of retail – where both consumers and retailers win