The link between profitability and social media activity is not something that is always measured. LoyaltyOne created this report with the results of a study they did to confirm this link.
This study, done in conjunction with the Medill IMC Spiegel Digital and Database Research Initiative at Northwestern University in Chicago and the Ivey School of Business at the University of Western Ontario, proves that positive social media interaction can lead to an increase in transaction volume from participating customers.
In this study, you will find:
- Social media engagement provides long-lasting returns that are both significant and measurable
- Social media initiatives create a long-term improvement in customer engagement, markedly improving the value of customers involved in the effort
- The impact of consumer engagement is evident at all levels of the marketing dialogue with customers
- The biggest lift created through social media engagement is found in high-potential customers who are not yet fully engaged with the brand.
To learn more, check out Loyalty World Canada.