Mastercard has already shown it understands the value of your shopping data Now it has taken an undisclosed stake in a startup that can help them better analyse that data.
Mu Sigma, one of the world's largest Decision Sciences and analytics firms, helps companies institutionalize data-driven decision making and harness Big Data (according to their website) Apparently, Mastercard forsees a shortage not of the data itself, but of people who are capable of understanding what it means.
The two companies will offer joint products, Mastercard's data with Mu Sigma's expertise.
"The data analytics market is rapidly growing as customers seek real time insight allowing them to better connect with their consumers through highly relevant products, offers and services," said Gary Kearns, Executive Vice President, Information Services for MasterCard Advisors.(to Business Insider)
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