We sat down with Joel Yashinsky, Senior Vice President and Chief Marketing Officer of McDonald's Canada, winner of the top marketing campaign for the Canadian market for 2012, and asked him a little bit more about this campaign.
McDonald's "Our Food, Your Questions" campaign has set the bar as the most innovative and successful use of social media in their industry, allowing everyday customers to ask provoking questions about the quality and composition of their food. The result has been overwhelmingly positive and continues to gain traction in the Canadian market.
Download this interview to learn:
- How to venture into social media in this capacity
- How to overcome obstacles in order to move forward and grow
- How to keep a campaign like this relevant and engaging
- How does social media contribute to the growth of loyalty marketing
Hear from Joel as he shares a little bit about himself and the McDonald's journey that has taken Canada by storm.