Download: IBM’s State of Marketing Survey 2012

In Customer Engagement, Customer Experience, Data & Analytics, Downloads, Loyalty & CRM, Technology by caitlin

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Does a high level of financial performance suggest greater adoption of marketing technology and more sophisticated management of the customer experience?

Today's consumer is rapidly evolving and marketing professionals need to constantly adapt to the customer's changing needs and expectations. A typical customer is well-informed, social media-savvy and connected via multiple social channels. IBM's new State of Marketing Survey 2012 results address the challenges of truly understanding marketing practitioners' implementation of innovative technology and appropriate management of customer experience. Furthermore, the survey results include insight from IBM's Chief Marketing Officer study to compare the stages of progress in understanding and implementation at every marketing level. After reviewing the results of both surveys, IBM has noted three major 2012 trends to overcome challenges presented by the evolving consumer:

· Leading the customer experience

· Removing silos and integrating across channels

· Embracing an IT partnership

5 unique points and facts included in IBM's State of Marketing 2012 Survey results:

· 2012 Survey includes respondents from North America, EMEA, Asia Pacific and Latin America.

· Survey results include insights from all levels of marketing practitioners – from Marketing Associates to Chief Marketing Officers.

· Marketing departments at high-performing organizations had greater responsibilities for the "4 Ps of marketing": promotion, pricing, products and services, and placement.survey scale

· 58% of those surveyed said that they believed existing marketing systems were too disparate.

· Nearly 60% of all respondents said that a lack of alignment and integration with IT was a significant barrier to the adoption of new technology in their organization.

Download IBM's entire State of Marketing 2012 Survey report here:

Join us at Loyalty World and Big Data World Canada next week, March 5-6, at the Hyatt Regency in Toronto to learn more about IBM's product offerings in the realm of big data management and loyalty marketing strategies!