Loyalty is not one-size-fits-all. That's why in this whitepaper, Exchange Solutions talks about the importance of one-to-one loyalty management. When you break down your customer relationships to individual behaviors, you can truly create measurable value.
One-to-one loyalty management incorporates four key principles:
- Identify which customer behaviors are valuable to your company.
- Understand what those behaviors are worth to you.
- Decide how much of that value to share with your customer to motivate the behavior.
- Find creative ways to magnify the perceived value of the investment you can make.
Check out this paper to read more about these principles and how to turn this theory into practice.
For more information on this topic, check out Loyalty World Canada.