Technology has given marketers access to a lot of private customer information. When and how is it ok to use it? Are we losing our customers' trust?
Check out this whitepaper by Bryan Pearson where he summarizes their findings and talks about:
- Skepticism, safeguarding and suspicion
- Shrinking value
- The disappointed consumer
- The say-do gap
- Trust and distrust
- Where to draw the line
- And much more!
You'll want to read this report, the answers may surprise you!
If you're interested in this topic, you might want to check out the upcoming Big Data World Canada.