Download: Trust or bust: Is privacy dead?

In Data & Analytics, Downloads by Cristina Valdes2 Comments

Trust or Bust: Why Consumers are Seeing Less Value in Return for Sharing Their Information

Download ‘Trust or Bust: Why Consumers are Seeing Less Value in Return for Sharing Their Information' by Bryan Pearson

Technology has given marketers access to a lot of private customer information. When and how is it ok to use it? Are we losing our customers' trust?

LoyaltyOne surveyed 2,000 US and Canadian consumers to determine what their thoughts are on privacy, trust and data exchange. What crosses the line from clever to creepy?

Check out this whitepaper by Bryan Pearson where he summarizes their findings and talks about:

  • Skepticism, safeguarding and suspicion
  • Shrinking value
  • The disappointed consumer
  • The say-do gap
  • Trust and distrust
  • Where to draw the line
  • And much more!

You'll want to read this report, the answers may surprise you!

If you're interested in this topic, you might want to check out the upcoming Big Data World Canada.

Comments

  1. Jill McBride

    1) There’s no link to download the white paper.
    2) You’ve misspelled Bryan Pearson’s name

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