In Conversation With the Legends of Loyalty–featuring Aimia, Virgin Active and Customer & Co

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The three legends of loyalty sit down and offer up their incredible insight into how they created the loyalty powerhouses they've left in their wake.

Taken from Loyalty World 2011, Terry Hunt -  co-founder of Evans Hunt Scott and Customer & Co – who has worked with big brands such as HMV, Tesco and the UK Government to name just a few. He's joined on stage by Richard Baker who is a COO of Asda, former CEO of Alliance Boots,  and now chairman DFS of Aimia and Virgin Active.

Clearly both know their way around the customer loyalty market, being able to provide a brilliant insight into what makes a successful loyalty campaign.

Want to know more about how to actively promote and produce a strong loyalty campaign? Head to Loyalty World Mexico 2013 or Loyalty World Central Europe 2013 for all the insider information.  Just download a brochure today.

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