Download ebook: Essential guide to customer loyalty

In Downloads, Featured on App, Loyalty & CRM by Simon Crompton-Reid

Loyalty ebook cover

Are you new to customer loyalty? Would you like to improve your understanding of the complex world of loyalty?

If so, our free essential guide to loyalty ebook could be just what you need. In this comprehensive ebook, you will:

  • Discover what loyalty is and how loyalty marketing helps solve a number of problems
  • Look at the different kinds of loyalty business models
  • Understand the reasons for failure and the best practices
  • Explore how to account for unredeemed liability
  • Understand what big data is
  • Discover how generation Y influence marketing policies
  • Look at how social media has been applied to loyalty
  • Gain an understanding of global trends and look at some predictions for the future

Download ebook now >

And if you're interested in further improving your understanding of customer loyalty, you might be interested in one of our comprehensive loyalty training courses.

The next face-to-face course is taking place in London from 8 – 10 April 2013download the course brochure now to find out more >

Or find out more about the online version – the 12 Hour MBA in Loyalty – by visiting