February Slow Month For Games Retail Online and on High-Street

In Data & Analytics, Featured on App, Marketing and Sales by Vaughn Highfield

Slow month for games retail

High-street and online games retail in February was down 19.9 per cent year-on-year, painting a perplexing picture for retailers across the country.

February was host to a slew of big name releases in the video games industry, including Dead Space 3, Aliens: Colonial Marines, Crysis 3 and Metal Gear Rising: Revengeance.

Despite all this the combined sales of all four of those gargantuan titles combined only amounted to less than 275,000 units.

In February as a whole, only 1,854,954 units were sold, according to MCV.

Stores only generated £45.3m in software sales, which is 17.6 per cent drop from last year.

This could have been caused by the closures of Blockbuster and HMV stores across the UK, but it's surprising to see four new titles sell so poorly on initial release.

Digital downloads may have taken up the slack, but those sales figures are unknown.

Could this be another blow to retail? Especially when video games industry is one of the most profitable of all the entertainment industries.

Do you think that this spells the end of entertainment stores on the high-street?

Let us know in the comments below.


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