Download: Engage With Your Customers Through Social Media!

In Customer Engagement, Customer Experience, Downloads, Featured on App, Marketing and Sales, Social media by lizhen

Pawan Sarda

Connecting with the Millennials these days is not a simple task anymore; it requires a brand to be in the shoes of its target audience and market to them in the most relevant and youthful manner that will attract them and capture their loyalty.

At Loyalty World Asia last November, Pawan Sarda, CMO of Future Group presented on the ways to engage consumers through social media.

In particular, he shared a case study on how Fashion at Big Bazaar (FBB) is able to successfully connect with the young population in India, through means such as generating provocative, interesting content and activities to its target audience. With a fusion of both traditional (Radio) and new media (online platforms such as Facebook), the campaign for FBB was a tremendous success!

Download the full presentation slides here.

For more information about the upcoming Loyalty World Asia 2013 programme, visit our website or contact Adeline at or +65 6322 2736 now.