Having the right loyalty strategy earns you the right customers whom you want to reach out to. However, a "right" loyalty never comes easy. The ability to capture relevant insights on the consumers will help organisations come up with a loyalty campaign that is more likely to succeed.
At Loyalty World Asia 2012, two veterans from the loyalty community unanimously agreed that having the right analytics (coupled with the right resource to mine such data) will enable marketers to come up with a the strategy that is more relevant for consumers and will most likely see better results.
Jeanette Beltran from Globe Telecom presented on how brands should leverage on analytics and strategy to convert fickle customers into loyal ones. In the highly-competitive telco market in Philippines due to the falling prices of telco services, it has become tougher to keep consumers loyal to one telco. Find out how Globe Telecom succeeded! She went on to share a few tips on building a loyalty programme.
HyperCity Retail's Darshana Shah discussed how organisations should leverage on marketing analytics to improve their campaign's effectiveness. HyperCity Retail embarked on a 100-day roadmap that utilised analytics for effective campaign planning and measurement.
In September, Loyalty World Asia is returning with an even greater focus on multi-channel loyalty marketing strategies. Contact Adeline at firstname.lastname@example.org or +65 6322 2736 to discuss the topic that you will like to share.
Alternatively, if you provide a world-class solution (s) focusing on loyalty, CRM and customer analytics, Loyalty World Asia 2013 is a platform for you to reach out to your target audience and establish your presence as a strong competitor in the market. Come face-to-face with them as we facilitate meetings for you to meet your prospective clients! Download our sponsorship brochure here.